Moving from Big Data Questions to Big Data Answers

For years, people have been talking about the “deluge of geospatial data” and how organizations and agencies across the globe must develop strategies to deal with it. While it was most certainly true back then, only the most far-sighted visionaries could have seen the true volume of data facing us in 2015. But this is just the very beginning of the big data questions that have sprouted up around them.

As more organizations receive budgets to spend millions of dollars on content, the marketplace has exploded with content providers. In addition to the vast technological improvements on the classic aerial and satellite collection services, we have seen a diverse and widespread expansion in new data sources, ranging from the meteoric rise of micro-satellites to the soon-to-be ubiquitous UAV.

When data becomes available, the innovative mind of humankind will go to work and find incredibly powerful uses for it. More and more non-traditional sources seek to harness geospatial data to understand the changing world around them.

This rising influx of data and demand certainly brings with it great opportunity, but it often leaves organizations struggling to implement intelligent strategies to most effectively use the data they collect. How do they unlock the answers in the data to truly improve operational performance? How do they ensure that they are using the right data source to derive their answers?

In other words, actionable intelligence needs real information – not just data. Organizations must understand what data they have, how to access it, what it can be used for, how to transform it and how to deliver it in new ways – no longer as data, but as answers to mission-critical problems.

INTERGEO 2015:  Big Data and Even Bigger Answers

At INTERGEO 2015, Mladen Stojic, President of Hexagon Geospatial, will be addressing this challenge – and offering solutions – in his presentation, titled, “Big Data – Even Bigger Answers,” which will take place on September 16th from 2-3:30 p.m., in room C5.

Mladen will explore how to effectively solve the big data problem. Collecting data is only the first step; geospatial availability plus analytics are key to unlocking the potential within geospatial big data. This must include effective means of quickly connecting solutions and applications to the right content source to drive the delivery of real-time geospatial information services.

Don’t miss out on this opportunity to learn about how your organization can tackle the most significant big data challenges.  In addition, be sure to learn more about Hexagon Geospatial’s expanded presence at INTERGEO 2015.

See you all in Germany!

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