How CARFAX Uses Google Maps Platform to Enhance Location-Based Business Strategies

As the standard for vehicle history reports on used cars and light trucks in the United States and Canada, CARFAX showcases millions of used cars for sale on its website, including certified pre-owned autos from dealers. CARFAX receives data from more than 100,000 sources. By leveraging this information, consumers can search for vehicle accident history, number of owners, service records, find the closest vehicles to their locations, and more.

Powered by the Google Maps Platform, location capabilities enhance CARFAX’s end-user experience and market offerings and help boost revenue and growth. When Google changed its payment model in 2018, CARFAX decided it needed more value-added services and different pricing options for the Google Maps Platform APIs it uses.

With guidance and optimization services from Thermopylae Sciences & Technologies, part of Hexagon and trusted Google partner, CARFAX was able to develop a location strategy that could deliver optimal results and return-on-investment from Google Maps Platform.

Discover how CARFAX uses our Google Maps Platform optimization services to improve the technical value of APIs and better manage monthly costs.

Get the full case study.