Escaping the Geospatial Process Problem

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There is a problem with the traditional geospatial process. How do we begin to create dynamic experiences for our customers? We start with a snapshot of reality, captured from sensors, satellites, and other devices. We then use this information for a number of different purposes across a variety of industries: agricultural monitoring, city planning, conservation efforts, crime tracking, etc. But one of the fundamental problems of the traditional geospatial process is that we isolate geographic realities into layers that are disconnected from reality and from one another.

Maps have multiple layers: water layers, road network layers, building layers and now 3D layers and with all of these layers we are able to recreate reality. The problem has been that up until recently, maps have remained static.

The geospatial landscape is always changing, and our technology must adapt to keep up. Hexagon Geospatial strives to go beyond the flatlands and take static maps and turn them into multidimensional, dynamic, interactive, information-rich experiences called Hexagon Smart M.Apps. Hexagon Smart M.Apps connect us to content, perform business workflows, provide context, analyze data, and answer questions for specific industry users.

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About Author

Rosalie Azzato

Rosalie Azzato joined the Hexagon Geospatial team as a Digital Marketing Specialist in July 2015. In her role, she helps in developing marketing campaigns and strategies to direct online traffic to the company website through social media, contributing to industry and company blogs, and keeping up to date with current digital trends. Rosalie obtained a Bachelor of Science in Communication, as well as a minor in marketing from Kennesaw State University. Outside of work, she enjoys attending concerts, spending time with her friends and family, and cuddling with her dogs, Darla and Ozzy.

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